PT Marketing: You’re Doing It Wrong

of your marketing potential is being left on the table.

In the world of physical rehabilitation, we’re often taught that in order to run a...

Have you received a personalized letter to your mailbox before? Not your email box, but in recent months or even years, have you received an actual hand written letter? 

I'll bet for the...

There isn't a day that goes by that I don't have some marketing person in my inbox trying to convince me that he or she can get me 20-30 new "qualified" patients per month. As a fellow healthcare...

Money. The constant dance between how much we make and how much we spend. After all, Income - Expenses = Profit, right? 

After 17 years in healthcare and owning my own practice, money was...

What does your practice stand for? What is it all about? is your team rallied around a common cause? How are you different?

These are the important questions that get answered when you have a...

Oh the topic of sales - many healthcare providers I work with tell me that they don't like to come across as "salesy." The reality is you're either selling or being sold to. If you're not selling...

Have you ever looked at your schedule, saw a name of a patient and thought, "Dammit." Yep, we've all done this and its okay to admit it.

What if you could look at your schedule and it was full of...

I'm often perplexed at the amount of clutter that takes up space in many of the healthcare offices I step foot in. The worst thing is, the clutter is often expired magazines and trash tv that...

I get it. We all feel it sometimes. The lack of desire to do.... well, anything. We feel that waiting for "motivation to strike" will magically happen, but then it doesn't. But why? Is motivation...